August 20, 2014 Evan Leong

The Strength of Weak Ties

There are a number of reasons why we focus on curating a diverse group from all industry sectors, age groups and gender at Kokua.org. One of the reasons is in the strength of network intelligence and the strength of weak ties. Without rambling on too much I thought it would be better to share an article from Adam Grant and the study done by Mark Granovetter that’s referenced thousands of times in articles and books like Malcolm Gladwell’s “Tipping Point”

Adam Grant’s Inc article:
http://www.inc.com/graham-winfrey/networking-tips-from-whartons-adam-grant.html

Mark Granovetter’s study:

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